Listings · ls-02
Listing presentation CMA narrative from pasted comps
Intermediate · About 1 hour saved · Reviewed November 3, 2026 · Zac Morton, MoJo Real Estate Team
Use case
Turn raw comps into a clear pricing story a seller understands in 5 minutes.
Tools
Steps
- Pull comps from MLS, export or paste.
- Run the prompt and check every number against MLS.
- Add your own adjustments; you know the area, the AI does not.
- Present the pricing story, not the spreadsheet.
Prompt
Replace each [bracket] with your own details.
I am preparing a listing presentation. Subject property: [ADDRESS, BEDS/BATHS/SQFT, CONDITION, UPDATES]. Comps (sold in last 6 months): [PASTE: address, sold price, sqft, beds/baths, DOM, concessions, condition notes] Active and pending competition: [PASTE] Seller's hoped-for price: [PRICE] 1. Build a comp table with price per square foot and a one-line note on how each compares (superior, similar, inferior, and why). 2. Recommend a pricing range with reasoning in plain English. Show your math. 3. Write a 1-page "pricing story" for the seller: what buyers will compare their home to, what happens at each price point (above range, in range, below), and expected showing activity. 4. Write 3 honest talking points if the seller's hoped-for price is above the range. Do not invent data. If a comp is missing a field, say so. State that this is a market analysis, not an appraisal.
Example output
Recommended range: $389,000 to $399,000. The two closest comps (same subdivision, similar updates) sold at $171 and $176 per sq ft; at 2,240 sq ft that points to $383k to $394k, and your new roof supports the upper end...
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