# The Agent Playbook > Copy-paste AI workflows for real estate agents. Every workflow includes the prompt, the steps, an example, and a compliance note. > Published by Zac Morton, team leader of the MoJo Real Estate Team at Keller Williams Kansas City North. Every workflow includes a copy-paste prompt with [brackets], steps, an example, and a compliance note. ## Workflows - [Expired listing outreach letter and call opener](https://theagentplaybook.ai/workflows/expired-listing-outreach-letter-and-call-opener): A listing expired last night. Send a short, non-pushy letter and a 30-second call opener that shows you know why it may not have sold. - [FSBO value-first outreach with a free net sheet offer](https://theagentplaybook.ai/workflows/fsbo-value-first-outreach-with-a-free-net-sheet-offer): Reach For Sale By Owner sellers by giving something useful (a net sheet and prep checklist) instead of asking for the listing. - [Sphere reactivation from a CRM export](https://theagentplaybook.ai/workflows/sphere-reactivation-from-a-crm-export): Upload a CSV of past clients and sphere, have AI segment it and draft personal check-in texts that do not sound like a mass blast. - [Open house neighbor invite and same-day follow-up](https://theagentplaybook.ai/workflows/open-house-neighbor-invite-and-same-day-follow-up): Turn one open house into neighbor conversations before the event and fast follow-up after. - [AI-search FAQ page for your market (answer engine optimization)](https://theagentplaybook.ai/workflows/ai-search-faq-page-for-your-market-answer-engine-optimization): Build a page of real buyer and seller questions about your area so ChatGPT, Grok, Google AI and Perplexity cite you. - [Fair-housing-safe MLS description in 3 lengths](https://theagentplaybook.ai/workflows/fair-housing-safe-mls-description-in-3-lengths): Turn your notes into an MLS description, a short social caption, and a portal headline without risky phrasing. - [Listing presentation CMA narrative from pasted comps](https://theagentplaybook.ai/workflows/listing-presentation-cma-narrative-from-pasted-comps): Turn raw comps into a clear pricing story a seller understands in 5 minutes. - [Walkthrough voice memo to shot list and feature sheet](https://theagentplaybook.ai/workflows/walkthrough-voice-memo-to-shot-list-and-feature-sheet): Talk through the house once on your phone; get a photographer shot list, a feature sheet, and a seller prep list. - [14-day listing launch plan that follows MLS rules](https://theagentplaybook.ai/workflows/14-day-listing-launch-plan-that-follows-mls-rules): A day-by-day launch calendar from signed agreement to first weekend, with copy for each touchpoint. - [Contract-to-close deadline tracker from the executed contract](https://theagentplaybook.ai/workflows/contract-to-close-deadline-tracker-from-the-executed-contract): Upload the signed purchase contract and get every deadline as a table and calendar entries. - [Multiple offer comparison in plain English](https://theagentplaybook.ai/workflows/multiple-offer-comparison-in-plain-english): Give your seller a side-by-side of every offer with estimated net and risk factors. - [Inspection report to prioritized repair request draft](https://theagentplaybook.ai/workflows/inspection-report-to-prioritized-repair-request-draft): Turn a 60-page inspection report into a short, prioritized list your buyer can decide on. - [Pre-submit contract QA check](https://theagentplaybook.ai/workflows/pre-submit-contract-qa-check): Before sending an offer, have AI scan your draft for blanks, mismatches, and missing initials. - [5-minute speed-to-lead response pack](https://theagentplaybook.ai/workflows/5-minute-speed-to-lead-response-pack): A new online lead just came in. Get a text, email, and call opener tailored to what they looked at. - [12-month post-close client care calendar](https://theagentplaybook.ai/workflows/12-month-post-close-client-care-calendar): Stay top of mind with past clients for a year after closing with genuinely useful touches. - [Not-ready-yet buyer nurture sequence](https://theagentplaybook.ai/workflows/not-ready-yet-buyer-nurture-sequence): A buyer says 'maybe next year'. Keep them warm with a 6-touch sequence that educates rather than pushes. - [Review and referral request after closing](https://theagentplaybook.ai/workflows/review-and-referral-request-after-closing): Ask for a review and a referral at the right moment, with wording that feels personal. - [Listing reel script and carousel copy](https://theagentplaybook.ai/workflows/listing-reel-script-and-carousel-copy): Turn a listing into a 30-second vertical video script and a 7-slide carousel. - [30-day local content calendar](https://theagentplaybook.ai/workflows/30-day-local-content-calendar): A month of posts mixing education, local, listings, and personal, sized for 20 minutes a day. - [One market stat, five platforms](https://theagentplaybook.ai/workflows/one-market-stat-five-platforms): Take one number from your MLS report and turn it into posts for every channel. - [Local business spotlight post and outreach message](https://theagentplaybook.ai/workflows/local-business-spotlight-post-and-outreach-message): Feature a local business, tag them, and start a relationship that drives shares and referrals. - [Monthly market update email from MLS stats](https://theagentplaybook.ai/workflows/monthly-market-update-email-from-mls-stats): Paste MLS numbers; get a clear, readable monthly email for your database. - [ZIP code seller snapshot one-pager](https://theagentplaybook.ai/workflows/zip-code-seller-snapshot-one-pager): A personalized one-page snapshot for a homeowner thinking about selling. - [Rate-change explainer for buyers (lender co-branded)](https://theagentplaybook.ai/workflows/rate-change-explainer-for-buyers-lender-co-branded): Rates moved this week. Explain what it means in monthly payment terms, reviewed by your lender partner. - [Agent-run weekly local market briefing](https://theagentplaybook.ai/workflows/agent-run-weekly-local-market-briefing): Have an AI agent (Grok, ChatGPT agent mode) scan local news and data every week and draft a briefing for you and your team. ## Categories - [Lead Gen](https://theagentplaybook.ai/category/lead-gen): 5 workflows - [Listings](https://theagentplaybook.ai/category/listings): 4 workflows - [Contracts](https://theagentplaybook.ai/category/contracts): 4 workflows - [Follow-Up](https://theagentplaybook.ai/category/follow-up): 4 workflows - [Social](https://theagentplaybook.ai/category/social): 4 workflows - [Market Updates](https://theagentplaybook.ai/category/market-updates): 4 workflows ## Tools - [ChatGPT](https://theagentplaybook.ai/tool/chatgpt): 25 workflows - [Claude](https://theagentplaybook.ai/tool/claude): 25 workflows - [Grok](https://theagentplaybook.ai/tool/grok): 13 workflows - [Perplexity](https://theagentplaybook.ai/tool/perplexity): 2 workflows - [CRM AI](https://theagentplaybook.ai/tool/crm-ai): 1 workflows ## Also - [Free 25](https://theagentplaybook.ai/free-25): the full public set - [RSS](https://theagentplaybook.ai/feed.xml) - [Full text for models](https://theagentplaybook.ai/llms-full.txt)