Listings · ls-01
Fair-housing-safe MLS description in 3 lengths
Beginner · About 40 minutes saved · Reviewed November 3, 2026 · Zac Morton, MoJo Real Estate Team
Use case
Turn your notes into an MLS description, a short social caption, and a portal headline without risky phrasing.
Tools
Steps
- Gather facts from the seller and your walkthrough notes.
- Run the prompt.
- Check the 'unsure' list and the character count.
- Confirm brokerage name appears before publishing.
Prompt
Replace each [bracket] with your own details.
Write listing copy for this property.
Facts (only use these, do not invent): [ADDRESS OR AREA], [PRICE], [BEDS/BATHS/SQFT/LOT], [YEAR BUILT], [UPDATES WITH YEARS], [STANDOUT FEATURES], [HOA/FEES], [MLS CHARACTER LIMIT]
Write:
1. MLS public remarks within [CHARACTER LIMIT] characters. Lead with the strongest feature. Specific nouns over adjectives.
2. A 50-word version for portals and email.
3. A 3-line social caption with 1 call to action.
4. 5 headline options under 60 characters.
Hard rules:
- Describe the property, not people. Do not use phrases like "perfect for families", "great for young professionals", "bachelor pad", "walking distance to church", "exclusive", "safe neighborhood", or any reference to protected classes.
- Use "primary bedroom" not "master".
- No unverifiable claims ("best", "won't last") and no school quality claims.
- End every version with: Listed by [NAME], [BROKERAGE].
After writing, list any phrase you were unsure about so I can review it.Example output
"Quartz-and-walnut kitchen (2024) opens to a vaulted living room with a gas fireplace. Primary suite on the main level with a walk-in shower... Listed by Zac Morton, Keller Williams Kansas City North."
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