Listings · ls-04
14-day listing launch plan that follows MLS rules
Intermediate · About 1 hour 30 minutes saved · Reviewed November 3, 2026 · Zac Morton, MoJo Real Estate Team
Use case
A day-by-day launch calendar from signed agreement to first weekend, with copy for each touchpoint.
Tools
Steps
- Paste your MLS's current public marketing rules (Clear Cooperation or local equivalent).
- Run the prompt; load tasks into your CRM or project tool.
- Send the seller the day-by-day so they know what to expect.
Prompt
Replace each [bracket] with your own details.
I just signed a listing agreement. Build a 14-day launch plan. Property: [ADDRESS], [PRICE], [KEY FEATURES] Go-live date in MLS: [DATE] Marketing channels I use: [e.g. Instagram, Facebook, email list of X, YouTube, door hangers, KW Command] MLS: [MLS NAME]; my MLS's coming soon and office-exclusive rules: [PASTE OR WRITE 'unknown']. Output a table: Day | Task | Owner (me, assistant, photographer, seller) | Copy or asset needed. Then write the actual copy for: coming soon post (only if allowed by my MLS rules above), just listed email, just listed social post, open house invite, and a day-7 seller update email with showing and online view stats placeholders. Rules: if my MLS rules are unknown, add a task to confirm them before any public marketing. Every public piece ends with my name and [BROKERAGE]. Describe the property only.
Example output
Day 1 | Confirm MLS coming soon rules and seller marketing consent | Me | n/a Day 2 | Photos, video, floor plan | Photographer | Shot list (see workflow ls-03)...
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