Follow-Up · fu-03
Not-ready-yet buyer nurture sequence
Beginner · About 45 minutes saved · Reviewed November 3, 2026 · Zac Morton, MoJo Real Estate Team
Use case
A buyer says 'maybe next year'. Keep them warm with a 6-touch sequence that educates rather than pushes.
Tools
Steps
- Run when a lead says they are 6+ months out.
- Load into CRM drip, tagged 'nurture'.
- Pause the drip the moment they reply and call them.
Prompt
Replace each [bracket] with your own details.
Lead: [NAME], timeline: [e.g. 6-12 months], reason for waiting: [e.g. saving down payment, lease ends in August, rates], area of interest: [AREA], price range: [RANGE]. Write a 6-touch nurture sequence over [TIMELINE] (email and text mix). Each touch: - Solves one real step on their path (budget, credit basics, down payment assistance programs in [STATE] marked [VERIFY], what pre-approval involves, how offers work locally, what to look for at showings). - Ends with one low-effort question. - Is under 150 words. Include a 'ready to talk?' trigger touch I can send when they reply positively. No urgency language about rates or prices. Do not predict the market.
Example output
Touch 3 (email): "Saving for a down payment? Missouri Housing Development Commission has first-time buyer programs [VERIFY current terms]. Here's a 3-minute summary... Want me to connect you with a lender who works with these?"
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