Lead Gen · lg-02
FSBO value-first outreach with a free net sheet offer
Beginner · About 25 minutes saved · Reviewed November 3, 2026 · Zac Morton, MoJo Real Estate Team
Use case
Reach For Sale By Owner sellers by giving something useful (a net sheet and prep checklist) instead of asking for the listing.
Tools
Steps
- Find FSBOs on Zillow, Facebook Marketplace, or yard signs.
- Run the prompt with what you know about local fees.
- Fill the net sheet with real numbers from your title partner.
- Deliver in person or by mail; follow up on schedule.
Prompt
Replace each [bracket] with your own details.
Act as a helpful local agent reaching out to a For Sale By Owner seller. The goal is to be useful first, not to pitch. FSBO details: [ADDRESS], asking [PRICE], [BEDS/BATHS/SQFT], listed on [SITE] for [DAYS] days. Local norms: typical buyer agent compensation discussions, title company fees, and transfer costs in [STATE/COUNTY]: [WHAT YOU KNOW, OR WRITE 'leave placeholders']. Create: 1. A short intro message (under 120 words) offering a free estimated net sheet and a "FSBO paperwork checklist" with no obligation. 2. The FSBO paperwork checklist for [STATE]: disclosures, contract forms, earnest money handling, title and closing steps. Mark anything state-specific with "[verify with title company or attorney]". 3. A simple net sheet template with line items and placeholders (no invented fee amounts). 4. A 3-touch follow-up plan over 14 days, each touch adding new value. Tone: friendly, plain English, no scare tactics.
Example output
FSBO checklist (Missouri): 1. Seller's Disclosure Statement [verify current form]. 2. Lead-based paint disclosure if built before 1978. 3. Purchase contract...
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