Lead Gen · lg-01
Expired listing outreach letter and call opener
Beginner · About 30 minutes saved · Reviewed November 3, 2026 · Zac Morton, MoJo Real Estate Team
Use case
A listing expired last night. Send a short, non-pushy letter and a 30-second call opener that shows you know why it may not have sold.
Tools
Steps
- Pull the expired listing and 3-5 comps from your MLS.
- Fill in the brackets, including what you noticed.
- Run the prompt, then edit the letter so it sounds like you.
- Scrub the number against the National Do Not Call Registry and your internal DNC list before calling or texting.
Prompt
Replace each [bracket] with your own details.
You are a listing agent writing to a homeowner whose listing just expired. Be respectful, specific, and brief. Never criticize the previous agent by name.
Property facts:
- Address: [ADDRESS]
- List price history: [ORIGINAL PRICE, REDUCTIONS, FINAL PRICE]
- Days on market: [DOM]
- Recent comparable sales nearby (address, price, DOM): [PASTE 3-5 COMPS]
- What I noticed in the listing (photos, description, price, showing access): [YOUR NOTES]
My info: [NAME], [TEAM], [BROKERAGE], [PHONE]
Write:
1. A one-page letter (under 220 words) that: acknowledges the frustration, gives 2 specific, factual observations about why it may not have sold (based only on the data above), offers a free 15-minute "what I would change" review, and ends with one clear call to action.
2. A 30-second phone opener plus answers to the 3 most likely objections ("I'm taking it off the market", "I'm relisting with my agent", "Agents have been calling all day").
3. A 2-sentence text version.
Rules: no guarantees about price or timeline, no pressure language, no claims you cannot back up with the data I gave you.Example output
"Hi Mark, your home on Maple came off the market yesterday after 94 days. Two things stood out to me: the first photo is the garage, and the three homes that sold within half a mile all went under contract within 3% of their first price..."
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