Social · so-02
30-day local content calendar
Beginner · About 2 hours saved · Reviewed November 3, 2026 · Zac Morton, MoJo Real Estate Team
Use case
A month of posts mixing education, local, listings, and personal, sized for 20 minutes a day.
Tools
Steps
- Run on the last week of the month.
- Batch-film the reels in one session.
- Schedule in Meta Business Suite or your scheduler.
Prompt
Replace each [bracket] with your own details.
I am a real estate agent in [MARKET]. My niche or focus: [e.g. first-time buyers, relocation, acreage, move-up sellers]. Platforms: [LIST]. Posting days per week: [N]. Things coming up this month: [LISTINGS, EVENTS, HOLIDAYS, MARKET REPORT DATE]. Create a 30-day calendar as a table: Date | Platform | Format (reel, carousel, story, text) | Topic | Hook | Call to action. Content mix: 40% education (process, costs, myths), 25% local (businesses, events, projects), 20% listings/sold, 15% personal/behind the scenes. Then write the full copy for the first 7 posts. Rules: local content is about places, events, and businesses, never about the people who live in an area. No predictions or guarantees about prices.
Example output
Nov 4 | IG Reel | Myth | "You need 20% down" myth | "Most of my buyers put down less than this." | Comment LOAN for my lender checklist
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